Siever is Making Science's AI media curation engine. We score and select the right Youtube channels for each advertiser - by brand, not by category - using Audience Insights API access and Gemini-powered scoring.
Activate in DV360 in under 72 hours.
See how it works
YouTube is the world's largest video platform and one of the hardest for
premium brands to use confidently. Inventory quality is uneven. Standard brand-safety tools work at
the keyword level.
Pre-built categories miss what
matters.
2.7B
YouTube monthly users — the world's largest video platforms
30%
of standard YouTube inventory is unsuitable for premium brands
77%
of users form a negative brand opinion next to wrong-context content
YouTube isn't one platform — it's many surfaces,
each with different rules:
Shorts, long-form, kids content, non-skippable ads.
Siever curates each one on its own terms.
Deep audience and channel selection that goes beyond metadata. We start with who you want to reach, not pre-built categories.
We re-run analysis on demand to build scoring criteria specific to each client's brand. Agility, not volume — that's our edge against competitors with fixed lists.
Bring us a brand and a target audience. We'll show you what your Youtube inventory looks like through Siever.